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Review: Values-Based Selling : The Art of Building High-Trust Client RelationshipsUser Review - Ben Brown - Goodreads
One of the most powerful sales books I have ever read. Seriously. Must read for anyone is sales. For you financial services guys out there, YES, it's better than Nick Murray... Read full review
Review: Values-Based Selling: The Art of Building High-Trust Client Relationships for Financial Advisors, Insurance Agents and Investment RepsUser Review - Goodreads
An excellent book for anyone that is a financial sales professional to read. A novel concept to ask clients the things that are important to them.