The Big Idea: How Business Innovators Get Great Ideas to Market

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Dearborn Trade Pub., 2002 - Business & Economics - 229 pages
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Innovate, and Grow Rich! What does it really take to create an amazing, ultimately market dominating product? Attorney and business writer Steven Strauss goes behind the scenes to find out.

Strauss believes that the best way to learn and understand what it takes to innovate is by looking at people who have done it. In "The Big Idea: How Business Innovators Get Great Ideas to Market," Strauss tells the real life stories of 30 different products that were truly unique, started as an idea in someone's head, and went on to become household names. He also profiles dozens of creators who helped launch inventions like cell phones, "Post-it" notes, "Gillette's Mach 3" razor, "Velcro, Xerox machines, Viagra, Silly Putty, Tupperware, Prozac, Palm Pilots," and more.

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About the author (2002)

Steven D. Strauss is an attorney, business writer, commentator, and bestselling author with eight books to his credit. A nationally recognized business columnist, his columns regularly appear at,, Bloomberg Financial,, Franchise1,,, and many more. As a popular repeat media guest, he has appeared on MSNBC, the BBC, Court TV, Leesa, ABC, and the CBS Radio Network, and in the pages of Investor's Business Daily, USA Today, Inc., Time, the New York Daily News, and the Los Angeles Times, among others. He owns The Strauss Law Firm, a business law practice with offices in San Francisco and Sacramento.

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