Why Mexicans Don't Drink Molson: Rescuing Canadian Business from the Suds of Global Obscurity

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Douglas & McIntyre, Jan 1, 2007 - Business & Economics - 328 pages
4 Reviews
A scathing wake-up call castigating the timidity of Canadian companies in international markets, combining bracing analysis and compelling anecdotes with shrewd prescriptions for the future. Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country's best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada's leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada's global success and the perils of continued complacency.
  

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LibraryThing Review

User Review  - LynnB - LibraryThing

Great title! This book looks at why Canadians need to increase their international competitiveness, and how companies and governments could accomplish this. The author is a journalist, and the book is ... Read full review

Review: Why Mexicans Don't Drink Molson: Rescuing Canadian Business From the Suds of Global Obscurity

User Review  - Jonathan - Goodreads

Concluding recommendations may be off-the-rack talking points, but that should not dissuade anyone from a hard think about the questions posed in this book: why have so few Canadian companies ... Read full review

Contents

Time to Wake Up
15
Steel Dinosaur
38
Tariffs and Trains Historys Last Spike
75
The Milk Mafia and Other Stories
105
Why Mexicans Dont Drink Molson
141
Team Canada and Tequila The Pitfalls of Government Trade Policy Promotion and Finance
170
WHY ALL IS NOT LOST HOW TO GET FROM BUFFALO TO BEIJING
195
Dragon Slayers and Depanneur Dynasties
197
Multicultural Meal Ticket or Multiple Solitudes?
215
The Mexican Lunch or a Mugs Game?
239
A New Approach to Parenting What Government Can and Should Do
282
Sources
313
Acknowledgements
321
Index
323
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