E-commerce: Business, Technology, Society

Front Cover
Prentice Hall, 2009 - Business & Economics - 822 pages
0 Reviews
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field.
The Revolution is Just Beginning; E-commerce Business Models and Concepts; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; E-commerce Marketing Concepts; E-commerce Marketing Communications; Ethical, Social, and Political Issues in E-commerce; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative Commerce
MARKET For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

From inside the book

What people are saying - Write a review

Review: E-Commerce: Business, Technology, Society

User Review  - Sharif Ahmed - Goodreads

Amazing Read full review

Contents

u THE REVOLUTION IS JUST BEGINNING
1
Philip Gordon University of California Vivek Shah Texas State UniversitySan
11
MySpace and Facebook Its All About
24
Copyright

26 other sections not shown

Common terms and phrases

About the author (2009)

Laudon is Professor of Information Systems at New York University's Stern Graduate School of Business. He holds a B.A. in economics and philosophy from Stanford University and a Ph.D. from Columbia University. His wife, Jane, and he have 2 daughters.

Traver is General Counsel and Vice President of Business Development at Azimuth Interactive, Inc. A graduate of Yale Law School, she has co-authored several best-selling books on information technology, society, and business.

Bibliographic information