The Attention Economy: Understanding the New Currency of Business
Harvard Business Press, Dec 30, 2013 - Business & Economics - 272 pages
In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll fall hopelessly behind.
In The Attention Economy, the authors also outline four perspectives on managing attention in all areas of business:
1) measuring attention
2) understanding the psychobiology of attention
3) using attention technologies to structure and protect attention
4) adapting lessons from traditional attention industries like advertising.
Drawing from exclusive global research, the authors show how a few pioneering organizations are turning attention management into a potent competitive advantage and recommend what attention-deprived companies should do to avoid losing employees, customers, and market share. A landmark work on the twenty-first century's new critical competency, this book is for every manager who wants to learn how to earn and spend the new currency of business.
What people are saying - Write a review
Review: Attention Economy: Understanding the New Currency of BusinessUser Review - Alex Wang - Goodreads
I read this pretty years ago. It is a light read talk not too much the complex nature of the economic mechanism that drive the allocation of economy. It focuses on the implementable guidelines for ... Read full review
Review: Attention Economy: Understanding the New Currency of BusinessUser Review - Angela Alcorn - Goodreads
I found this on a reading list for a course on multi-tasking, attention and distraction in a digital world. Both the book and the course look interesting. Read full review