The Attention Economy: Understanding the New Currency of Business

Front Cover
Harvard Business Press, 2001 - Business & Economics - 255 pages
2 Reviews
1. Identifies attention management as the new critical competency for 21st century business.
2. A landmark book for every manager who wants to learn how to earn and spend the new currency of business argues that unless companies learn to effectively capture, manage, and keep attention--both internally and out in the marketplace--they'll fall hopelessly behind in our information-flooded world.
3. Based on an exclusive global research study, with examples from a range of companies.
4. A revolutionary four-part model for managing attention in all areas of business.
5. Presents a multidisciplinary approach to the topic of "attention," incorporating economics, psychology, and technology.
6. Appeals to readers not only as representatives of an organization, but as individuals.
  

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Review: Attention Economy: Understanding the New Currency of Business

User Review  - Alex Wang - Goodreads

I read this pretty years ago. It is a light read talk not too much the complex nature of the economic mechanism that drive the allocation of economy. It focuses on the implementable guidelines for ... Read full review

Review: Attention Economy: Understanding the New Currency of Business

User Review  - Dedrick - Goodreads

I got a lot out of this book, and my focus was to look at Internet related information management models. This book was very good for framing the issues around information and attention; how content overload will need to be addressed. Read full review

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Contents

I
xii
III
16
IV
34
V
54
VI
72
VII
92
VIII
112
X
134
XII
152
XIV
188
XV
204
Copyright

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References from web pages

Attention economy - Wikipedia, the free encyclopedia
Davenport, th & jc Beck (2001), The Attention Economy: Understanding the New Currency of Business, Harvard Business School Press, ISBN 1-57851-441-X ...
en.wikipedia.org/ wiki/ Attention_economy

ACM: Ubiquity - The Attention Economy
The Attention Economy Does your company suffer from organizational ADD? When there is contention for attention, those who seek it turn to the most reliable ...
www.acm.org/ ubiquity/ book/ t_davenport_2.html

Real World Communications & PR: In The Attention Economy, Go For ...
... by Thomas H. Davenport and John C. Beck in The Attention Economy: Understanding the New Currency of Business (Harvard Business School Press, 2001). ...
johnmallencommunications.typepad.com/ real_world_communications/ 2007/ 11/ in-the-attentio.html

girlgeeks: Business Main Page
The Attention Economy The Attention Economy Understanding the New Currency of Business By Thomas H. Davenport and John C. Beck ...
www.girlgeeks.org/ business/ biz_reads.shtml

kmworld.com: It’s the attention economy, stupid!
Or at least that’s what Tom Davenport and John Beck claim in their new book, The Attention Economy, Understanding the New Currency of Business (published by ...
www.kmworld.com/ Articles/ Column/ From-The-Editor/ It%C3%A2%E2%82%AC%E2%84%A2s-the-attention-economy,-stupid!-9675.aspx

line Zine Spring 2001 - elearning and the Attention Economy
The Attention Economy: Understanding the New Currency of Business th Davenport, jc Beck (May 2001). Also available in E-Book format ...
www.linezine.com/ 5.2/ articles/ tdeatae.htm

It’s the Attention Economy
The attention economy: Understanding the new Currency of Business. Boston, Massachusetts: Harvard Business School Press. Henry, Craig. 2002. ...
www.sla.org/ Documents/ conf/ toronto/ Makani.doc

The Attention Economy : Understanding the New Currency of Business ...
The Attention Economy : Understanding the New Currency of Business, Asiaing.com!
www.asiaing.com/ the-attention-economy-understanding-the-new-currency-of-business.html

The Attention Economy
Push and Pull in “The Attention Economy”. Mikel Breitenstein, Ph.D. Paper for the SIG-Classification Research Workshop. American Society for Information ...
dlist.sir.arizona.edu/ 2063/ 01/ Breitenstein-Attention_Economy-Sept07woillus.doc

THE STRATEGY AND STRUCTURE OF FIRMS IN THE ATTENTION ECONOMY
To order copies or request permission to reproduce materials, please contact:. Ivey Publishing, Ivey Management Services ...
www.iveybusinessjournal.com/ view_article.asp?intArticle_ID=377

About the author (2001)

Thomas H. Davenportis Director of the Accenture Institute for Strategic Change, a Professor at the Boston University School of Management, and a Distinguished Scholar in Residence at Babson College.
John C. Beckis a Senior Research Fellow with the Accenture Institute for Strategic Change and a Professor at the Andersen School of Management at UCLA.

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