Building a Buzz: Libraries & Word-of-mouth Marketing (Google eBook)

Front Cover
American Library Association, 2010 - Language Arts & Disciplines - 95 pages
4 Reviews
Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community with: a strategy that works for you, WOMM must-haves, tips to effectively deliver your message, and best practices and insightful reviews.
  

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LibraryThing Review

User Review  - timtom - LibraryThing

This book is meant as a marketing starting point for small libraries, filled with real-life examples and practical tips to provide inspiration. It may look simplistic, but actually addresses the core ... Read full review

Review: Building a Buzz: Libraries & Word-Of-Mouth Marketing

User Review  - Liz DeCoster - Goodreads

Real talk: probably gave this a half-star bump because the libraries featured were from the Chicagoland area. The book is an in-depth look at a grant-funded marketing drive these libraries attempted ... Read full review

Selected pages

Contents

Word of Mouth versus WordofMouth Marketing
1
The Power of WordofMouth Marketing
7
How to Build a Buzz
13
When and Where to Buzz
27
WOMM at Work
37
Power Pack
75
Buzz Grant Project Background
89
Index
93
Copyright

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