Football in the New Media Age

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Psychology Press, 2004 - Sports & Recreation - 181 pages
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Football in the New Media Age analyzes the impact of media change on the football industry, drawing on extensive interviews with key people in the media and football industry. It examines the finances of the game; the rising importance of rights and rights management in the industry; and attempts by clubs to develop their own media capacity. At the core of the book is an examination of the battle for control of the game as media, business and fans all seek to redefine the sport in the twenty-first century.

Football is rarely out of the headlines, with stories about star players misbehaving, clubs facing financial meltdown, or TV companies battling over broadcast rights dominating much of the mainstream news and current affairs agenda.The impact of the vast amounts of money paid to elite footballers, and the inability of young men to cope with this when combined with their media-fuelled celebrity status, have frequently made headlines.

At the core of this process is the battle to control a game that has exploited its position as a key 'content provider' for new media over the last decade, and this book provides the examiniation and analysis to study this problem.

  

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Contents

The game
1
Football and television Game on?
7
The digital revolution A whole new ball game?
27
The European dimension Power and influence in new media football markets
51
Commercialising celebrity Player power and image rights
71
Battle for control Football clubs and new media strategy
95
A league of their own? The Old Firm and SPL TV
118
The new World Wide Web of football Interactivity and the fan
138
the only game? The media and the football industry in the twentyfirst century
159
Notes
168
Bibliography
169
Index
176
Copyright

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Page 169 - Rt Hon Tessa Jowell MP Secretary of State for Culture, Media and Sport', House of Commons, 62/02, available at http:// www.

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About the author (2004)

Raymond Boyle and Richard Haynes both teach in the Department of Film and Media Studies at the University of Stirling and are members of the Stirling Media Research Institute. Raymond Boyle sits on the Editorial Board of Media, Culture and Society and is co-author of Sport and National Identity in the European Media (1993) and, with Richard Haynes, of Power Play: Sport, the Media and Popular Culture (2000). Richard Haynes is the author of The Football Imagination: The Rise of Football Fanzine Culture (1995).

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