The Search: How Google and Its Rivals Rewrote the Rules of Business andTransformed Our Culture (Google eBook)

Front Cover
Penguin, Sep 8, 2005 - Computers - 336 pages
23 Reviews
What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing.

But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.


  

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Review: The Search: How Google and Its Rivals Rewrote the Rules of Business andTransformed Our Culture

User Review  - Andrew William - Goodreads

A great insight on google and more about how the evolution of search started to where it might potentially take us to find the perfect search in future. Read full review

Review: The Search: How Google and Its Rivals Rewrote the Rules of Business andTransformed Our Culture

User Review  - Agung Perkasa - Goodreads

i read this book about a few weeks ago. i get it from my university library. so i interested to this book. i get good information from it that how serch engine have important for our life when we need ... Read full review

Contents

Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 10
Chapter 11
Epilogue
Acknowledgments
Notes
Notice
Index
Copyright

Chapter 9

Common terms and phrases

About the author (2005)

John Battelle is a cofounding editor of Wired and the founder of The Industry Standard, as well as TheStandard.com. He is currently program chair for the Web 2.0 conference, a columnist for Business 2.0, and the founder, chairman, and publisher of Federated Media Publishing, Inc.

Bibliographic information