The Search: How Google and Its Rivals Rewrote the Rules of Business andTransformed Our Culture (Google eBook)

Front Cover
Penguin, Sep 8, 2005 - Computers - 336 pages
25 Reviews
What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing.

But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.


  

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Review: The Search: How Google and Its Rivals Rewrote the Rules of Business andTransformed Our Culture

User Review  - Erika RS - Goodreads

Thisis a history of search and search engines with a focus on Google. Battelle also discusses the social significance of search. I found the most interesting part of the book to be the history of ... Read full review

Review: The Search: How Google and Its Rivals Rewrote the Rules of Business andTransformed Our Culture

User Review  - Sathyan Velumani - Goodreads

One of the books that changed how i started to look at the world we live in. Introduced me to Adwords, Overture, Adsense - how google makes money which did expand my know how and helped my career Read full review

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Contents

Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 10
Chapter 11
Epilogue
Acknowledgments
Notes
Notice
Index
Copyright

Chapter 9

Common terms and phrases

About the author (2005)

John Battelle is a cofounding editor of Wired and the founder of The Industry Standard, as well as TheStandard.com. He is currently program chair for the Web 2.0 conference, a columnist for Business 2.0, and the founder, chairman, and publisher of Federated Media Publishing, Inc.

Bibliographic information