Type & Layout: How Typography and Design Can Get Your Message Across--or Get in the Way

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Strathmoor Press, Jan 1, 1995 - Computers - 248 pages
4 Reviews
"A surprising and useful book full of information and indispensable to anyone involved in communicating ideas through typographic means".--Milton Glaser, president, Milton Glaser, Inc". TYPE & LAYOUT should be required reading before students are allowed to touch a computer".--Dennis G. Martin, Ph.D., Professor of Communications, Brigham Young University.

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Review: Type & Layout: How Typography and Design Can Get Your Message Across-Or Get in the Way

User Review  - Julie Bozza - Goodreads

An interesting book that describes how the use of type and layout can aid the reader's comprehension of the subject matter - or hinder their comprehension where it's used incorrectly. Not only does ... Read full review

Review: Type & Layout: How Typography and Design Can Get Your Message Across-Or Get in the Way

User Review  - tib - Goodreads

Research-based information on typography and layout, clearly written and offering often surprising detail on readability. A gem. Read full review

Contents

Contents
7
A Beautifully Painted Square Wheel
27
Serif versus Sans Serif Body Type
53
Copyright

14 other sections not shown

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About the author (1995)

Mal Warwick, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates; Share Group; Donordigital; and Response Management Technologies. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of sixteen books on the topic of fundraising, including How to Write Successful Fundraising Letters and The Five Strategies for Fundraising Success.

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