Managing World Heritage Sites

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Anna Leask, Alan Fyall
Butterworth-Heinemann, 2006 - Business & Economics - 294 pages
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World Heritage Sites are some of the most recognised locations around the world. They include natural sites such as the Grand Canyon and the Great Barrier and cultural ones such as the Pyramids at Giza, the Walled City of Baku in Azerbaijan and the Historic Centre of Riga in Latvia. The responsibility to manage them successfully and ensure that the resources are not damaged by visitors, war or environment is therefore vital.

Managing World Heritage Sites covers the management issues encountered at cultural and natural UNESCO World Heritage Sites). WHS sites are high profile and as their designation states they are unique. They are often government owned and subject to political debate, they have iconic status and are therefore crucial to national tourism industries, and often involve a large number of stakeholders within their management structures. This text considers all of these aspects in arriving at solutions for site management principles. In 12 chapters and 5 case studies it covers issues such as WHS designation, marketing, visitor management, revenue generation and management. Each chapter will examine the management issues associated with managing heritage within the WH Sites, making clear use of management practices to apply the theory.

Managing World Heritage Sites:
•Includes international case studies such as the Grand Canyon, Taj Mahal, Angor Wat, Statue of Liberty, Yosemite National Park.
•Is authored by an international contributor team of well known and respected experts in this field
•Has a user friendly and logical structure including aims, introduction, case study, conclusion, references and websites and examples best practice.
•5 specific case study chapters including a location map, an explanation of key issues, conclusion, and questions for self-study

* Covers the management issues encountered at cultural and natural world heritage sites including designation, marketing, visitor management, revenue generation and management.
* Illustrated with international case studies including Grand Canyon, Taj Mahal, Angor Wat, Statue of Liberty, Yosemite National Park.
* International contributor team of well known and respected experts in this field

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About the author (2006)

Anna is Senior Lecturer in Tourism at Napier University, Edinburgh, UK. Her teaching and research interests combine and lie principally in the areas of heritage visitor attraction management, visitor attraction pricing and general conference management. She has also co-edited Managing Visitor Attractions: New Directions (2003) with Alan Fyall and Brian Garrod and Heritage Visitor Attractions: An Operations Management Perspective (1999) with Ian Yeoman. Anna has presented and published extensively in the field of visitor attraction management in both UK and international contexts. She is currently leading research in the School of Marketing & Tourism and the Centre for Festival and Event Management at Napier University.

Alan is Reader in Tourism Management in the International Centre for Tourism & Hospitality Research, and Head of Research for the School of Services Management at Bournemouth University, UK. Alan has published widely with his areas of expertise spanning the management of attractions, heritage tourism and destination management. Alan has co-edited Managing Visitor Attractions: New Directions (2003) published by Butterworth Heinemann, while he has co-authored Tourism Marketing: A Collaborative Approach (2005) and the third edition of Tourism Principles and Practice (2005) published by Channel View and Prentice Hall respectively. Alan has recently completed a number of projects for external clients in the South West of England exploring suitable structures for emerging Destination Management Organisations and has conducted work in the Caribbean and Southern Africa for the Commonwealth Secretariat.

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