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Marketings Role in Society
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94th Congress advertising expenditures advertising's American Marketing Association areas argue brand buyer buying caveat emptor channels of distribution chapter charge competition consumer movement Consumer Product Consumerism consumption create critics deceptive demand economic system effect of advertising efficiency evaluate example existing factors Federal Trade Commission firms ghetto ghetto stores higher impact improve income increased industry issues Journal of Marketing labeling labor laws legislation limit low-income macro marketing manipulate manufacturers margins marketing activities marketing costs marketing functions marketing manager marketing mix marketing productivity marketing system marketing's measure output package performance Philip Kotler planned obsolescence problem product differentiation Product Safety profits protection purchase questions Ralph Nader rates recycling reduce regulation requires retail Robinson-Patman Act role sector sellers selling shoppers social society sumers television tion unit pricing Universal Product Code warranty waste