Keeping customers in good times and bad

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Berkley Books, 1993 - Business & Economics - 158 pages
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Consistent return business from a solid client base is vital for any organization to enjoy steady growth and maximum profit. Now marketing expert Nykiel presents a detailed guide for all managers interested in creating a profitable, recession-proof customer base.

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Contents

Preface
13
Performing to Keep Customers
31
Customers Customers Customers
59
Copyright

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