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Innovative and Positional Companies a Basic Classification
The Importance of Organizational Flexibility and Diversity
7 other sections not shown
achieve analytical approach basic bureaucratic model buyer causal linking changing environments Chapter clear innovative orientation closed marketing strategy cognitive model cognitive structure company classification model company creativity company development company problem solving company strategy company's competition complex and changing concentrated coordination data basis decision makers degree of formalization discussion dynamic electronic companies emphasizing empirical indicators environmental conditions external environment external orientation factors flexibility and diversity highly ideas imperfect competition industry innovative companies innovative elements innovative potential instance internal latent positional/innovative companies lead level of technological long run market orientation matrix organization mode of company open and flexible openness to experience organization members organization structure organizational flexibility overall company positional and innovative positional companies positional elements possible product differentiation psychological realized strategy regard relationships relatively research and development short run efficiency stable strategy formulation successful synergistic technological innovation tend theoretical analysis type of company uncertainty gap