Letting Go of the Words: Writing Web Content that Works (Google eBook)

Front Cover
Morgan Kaufmann, Jun 22, 2007 - Computers - 384 pages
22 Reviews
"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."

-- Jakob Nielsen, Principal, Nielsen Norman Group

“There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny’s practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site’s pages, so pick up a copy of Letting Go of the Words and start communicating effectively today.

--Lou Rosenfeld, co-author, Information Architecture for the World Wide Web

On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks – to gather information, reading only what we need. We are all too busy to read much on the web.

This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.

Learn how to create usable and useful content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.

This practical, informative book will help anyone creating web content do it better.

Features
* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book.
* Written in easy-to-read style with many "befores" and "afters."
* Specific guidelines for web-based press releases, legal notices, and other documents.
* Tips on making web content accessible for people with special needs.

Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.

* Clearly-explained guidelines with full color illustrations and examples from actual
web sites throughout the book.

* Written in easy-to-read style with many "befores" and "afters."

* Specific guidelines for web-based press releases, legal notices, and other documents.

* Tips on making web content accessible for people with special needs.
  

What people are saying - Write a review

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Easy to read with many examples and plain language. - Goodreads
Maybe paper layout is so engrained in me. - Goodreads
This is a great reference book. - Goodreads
It is more than just writing content. - Goodreads
Writing for the web is different than writing on paper. - Goodreads

Review: Letting Go of the Words: Writing Web Content that Works

User Review  - Karen Mardahl - Goodreads

This is for the 2012 edition. Anyone doing any kind of web writing or technical communication or remotely connected with either should stop now and go buy this book. You need it. OK? I bought the 2007 ... Read full review

Review: Letting Go of the Words: Writing Web Content that Works

User Review  - Mama Kaye - Goodreads

Excellent book -- highly recommended for anyone who's involved in writing content for the web. Read full review

Contents

Chapter 1 Content Content Content
1
Chapter 2 People People People
11
Home Pages
29
Pathway Pages
53
Chapter 5 Writing Information Not Documents
69
Chapter 6 Focusing on Your Essential Messages
93
Chapter 7 Designing Your Web Pages for Easy Use
127
The New Life of Press Releases
163
Chapter 10 Breaking Up Your Text with Headings
235
Legal Information Can Be Understandable Too
263
Chapter 11 Using Illustrations Effectively
273
Chapter 12 Writing Meaningful Links
307
Chapter 13 Getting from Draft to Final Web Pages
329
Creating an Organic Style Guide
345
Bibliography
349
Subject Index
353

Chapter 8 Tuning Up Your Sentences
171
Putting it all together
199
Chapter 9 Using Lists and Tables
205

Common terms and phrases

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About the author (2007)

Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites.

A linguist by training, Ginny is passionate about understanding how people think, how people read, how people use web sites - and helping clients write web content that meets web users' needs in the ways in which they work.

Ginny loves to teach and mentor - and to practice what she preaches. She turns research into practical guidelines that her clients and students can apply immediately to their web sites.

Ginny's earlier books received rave reviews for being easy to read and easy to use, as well as comprehensive and full of great advice. She is co-author of two classic books on usability:
* A Practical Guide to Usability Testing (with Joseph Dumas)
* User and Task Analysis for Interface Design (with JoAnn Hackos)

She is also the author of the section on writing on www.usability.gov.

Ginny's work and leadership in the usability and plain language communities have earned her numerous awards, including the Rigo Award from the ACM Special Interest Group on the Design of Communication and the Alfred N. Goldsmith Award from the IEEE Professional Communication Society.

Ginny is a Fellow of the Society for Technical Communication and a past member of the Board of Directors of both the Society for Technical Communication and the Usability Professionals' Association.

Bibliographic information