Touch this: Graphic Design that Feels Good

Front Cover
Rockport, 2005 - Art - 189 pages
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In todays high-tech, virtual world where things exist, but then again, they dont, people are drawn irresistibly to touch-friendly designs. Its little wonder that graphic design using unusual materials that call out to be touched get noticed and build image like no others. Graphic design on non-traditional materials attracts both designers and consumers. The subject fascinates consumers because unique materials can be difficult to engineer and incorporate so, tactile sdesign nearly alwaysbecomes coveted and collectible. Moreover, the designer who can get a consumer to interact with a product, whether its a brochure or a package,

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About the author (2005)

Designer Scott Witham, who has worked for global clients including Sony, Virgin, Orange, Bacardi-Martini Ltd., and the Royal Bank of Scotland, is the creative director of his own company, Traffic Design Consultants in Glasgow. He is also the author of Festive: The Art and Design of Promotional Mailing.

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