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The meaning of success
choices and issues
The Health Action model
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achieve action activities adoption advertising alcohol analysis approach assessment attitudes audience behaviour change beliefs blood pressure breast self-examination campaign cancer chapter choice community health community organization compliance concerned consciousness raising context control group coronary heart disease costs curriculum decision-making described discussion disease drug effectiveness efficiency evaluation example experimental factors goals Health Belief Model Health Education Council Health Education Journal health education programmes health promotion programmes health service homophily impact important increase individual influence informed consent instance intermediate indicators internal validity interpersonal intervention involved knowledge locus of control London marketing mass media measures messages needs norms North Karelia objectives outcomes participation patient education population practice pre-testing prevention primary produce professional pupils reduce reported role sample school health education self-empowerment skills smoking cessation social specific strategies success survey teachers teaching television theory variables workplace worksite World Health Organization