The Franchise: Lebron James and the Remaking of the Cleveland Cavaliers

Front Cover
Gray & Company, 2007 - Sports & Recreation - 206 pages
4 Reviews

“Not your typical sports biography . . . Take[s] the reader behind the scenes in the Cavaliers’ front office, revealing how championship contenders are built” — Library Journal

Two award-winning sports journalists give an in-depth look at how a team and a city were rebuilt around superstar LeBron James.

When the Cleveland Cavaliers drew the top pick in the 2003 NBA draft, an entire city buzzed with excitement. After all, how often does a LeBron James come along? Especially for Cleveland, a midmarket Rust Belt city without a sports championship in forty years. Especially for the Cavaliers, a long-struggling team that had never reached the NBA finals.

Soon, everyone had something riding on LeBron—billionaire team owner Dan Gilbert looking for a return on his investment . . . teammates eager for a championship ring . . . the league in need of the next Michael Jordan to promote . . . the shoe company with its multimillion-dollar endorsement deal . . . even popcorn vendors in the stands of Quicken Loans Arena and servers waiting restaurant tables in a downtown that now booms every game night.

Terry Pluto and Brian Windhorst tell the converging stories of a struggling franchise that had to get worse in order to get better and a highly touted teenage phenom, the local kid who became their future.

This book will fascinate any basketball fan who wants the inside story of how LeBron James became the young superstar shouldering the weight of an entire NBA franchise. Chock full of facts and analysis.

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The Franchise: Lebron James and the Remaking of the Cleveland Cavaliers

User Review  - Not Available - Book Verdict

This is not your typical sports biography, focusing on the athlete's public and personal life. In fact, while LeBron James is the axis upon which the book rotates, only the most casual basketball fan ... Read full review

Review: The Franchise: Lebron James and the Remaking of the Cleveland Cavaliers

User Review  - Pololadolo - Goodreads

I think this book is a good book to read and tells good stuff ABOUT HIS LIKE THAT YOU DONT KNOW. IT TELLS ABOUT HIS HIGHSCHOOL CAREA Read full review

About the author (2007)

Terry Pluto is a sports columnist for The Plain Dealer. He has twice been honored by the Associated Press Sports Editors as the nation's top sports columnist for medium-sized newspapers. He is a nine-time winner of the Ohio Sports Writer of the Year award and has received more than 50 state and local writing awards. In 2005 he was inducted into the Cleveland Journalism Hall of Fame. He is the author of 23 books, including The Curse of Rocky Colavito (selected by the New York Times as one of the five notable sports books of 1989), and Loose Balls, which was ranked number 13 on Sports Illustrated's list of the top 100 sports books of all time. He was called "Perhaps the best American writer of sports books," by the Chicago Tribune in 1997.

Brian Windhorst is a reporter for the Plain Dealer and has covered the Cleveland Cavaliers since 2003. He has been an NBA correspondent for ESPN.com and ESPN First Take since 2006. His writing has been honored by the Professional Basketball Writers Association and the Associated Press. He lives in Brook Park, Ohio, and Jupiter, Florida.

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