Don't Make Me Think!: A Common Sense Approach to Web Usability
People won't use your web site if they can't find their way around it. Whether you call it usability, ease-of-use, or just good design, companies staking their fortunes and their futures on their Web sites are starting to recognize that it's a bottom-line issue. In Don't Make Me Think, usability expert Steve Krug distills his years of experience and observation into clear, practical--and often amusing--common sense advice for the people in the trenches (the designers, programmers, writers, editors, and Webmasters), the people who tell them what to do (project managers, business planners, and marketing people), and even the people who sign the checks.
Krug's clearly explained, easily absorbed principles will help you sleep better at night knowing that all the hard work going into your site is producing something that people will actually want to use.
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LibraryThing ReviewUser Review - jcbrunner - LibraryThing
"Don't make me think" actually means don't interrupt the flow of clicks. Navigating a website (or traffic) should not create information overload. Websites should be designed for scanning, offering ... Read full review
In general, I can't recommend Steve Krug's book, Don't Make Me Think, enough. I've worked for a web development company, Newfangled Web Factory, since 2004, and we use it as a foundation for how we approach web design and development and feel that Krug's points are routinely proven by our experience in the industry. If you were to speak to any of our project managers about a website, you'd probably hear the words of Steve Krug (perhaps paraphrased) without even knowing it! If you are involved in any web project, pick up a copy as a worthwhile investment. Krug repeatedly points out that because content is the most essential aspect of your web project, is is critical that it be organized and refined well so that your goals are fulfilled. According to Krug, your web goals should essentially be to identify your website and its purpose, establish trust, and provide functionality that will aid the user in getting the value your site proposes to offer.