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Renewing Customer Focus
Discussion and Implications
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Ajzen alpha analysis assessment Beer and Walton Beliefs about Customer beliefs and actions change issue Construct Validity Contact and Confidence contingency management perspective crossfunctional conflict customer confidence customer focus customer-focus beliefs customer-focus construct customer-focus measure Deshpande and Farley Deshpande and Webster direct customer contact effecting organizational emphasis engineering/R&D Equation experiential learning external customers firms Fishbein fit statistics focus and customer functional affiliation Harvard Business Review Hauser individual employee individual's beliefs Jaworski and Kohli job responsibilities Journal of Market-Focused Journal of Marketing key informants level of abstraction levels of customer market orientation construct Market-Focused Management marketing concept Marketing Research marketing/sales McQuarrie 1993 Mohr-Jackson 1991 Narver and Slater Nomological Network occupational communities organization organizational change organizational cognition paradigm organizational cognition perspective organizational culture Organizational Renewal personal beliefs predictive validity psychometric Reger reported respondents reverse code SBU-level SBUs Smircich thought worlds tion total quality management unidimensional valid path value of direct