Buyology

Front Cover
Doubleday, 2008 - Business & Economics - 240 pages
12 Reviews
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?

In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding:

Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up.


Despite government bans, subliminal advertising still surrounds us – from bars to highway billboards to supermarket shelves.

"Cool” brands, like iPods trigger our mating instincts.

Other senses – smell, touch, and sound - are so powerful, they physically arouse us when we see a product.

Sex doesn't sell. In many cases, people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away .

Companies routinetly copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars.

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.

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Review: Buyology: Truth and Lies About Why We Buy

User Review  - Matt - Goodreads

Was not as big of a fan of this book as I was Lindstrom's last one, BRANDSense. If you remove all the bits about Lindstrom's personal anecdotes and backdoor bragging, you are left with about 50 pages ... Read full review

Review: Buyology: Truth and Lies About Why We Buy

User Review  - Roberto Estreitinho - Goodreads

A fascinating approach to neuromarketing as the future for understanding consumers' deepest and most secret desires. Martin Lindstrom cites a lot of studies that help him build a strong case about the ... Read full review

About the author (2008)

MARTIN LINDSTROM is the CEO and chairman of the Lindstrom Company. As one of the world’s most respected marketing gurus, he advises top executives at such companies as the McDonald's corporation, Nestlé, Nokia, Microsoft, and GlaxoSmithKline, and has been featured in numerous publications, including USA TODAY, Fortune, and The Washington Post. His previous book, BrandSense, was acclaimed by The Wall Street Journal as one of the ten best marketing books ever published. His books on branding have been translated into nineteen languages, and he speaks to a global audience of close to a million.

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