The Third Screen: Marketing to Your Customers in a World Gone Mobile
With the first screen the television companies sent ads directly into consumers living rooms, reaching millions with one campaign. The second screen the personal computer increased interaction between companies and consumers and allowed for immediate customer feedback. The third screen the mobile device changes the game in an even more revolutionary way. Now, in The Third Screen, bestselling author and digital pioneer Chuck Martin explains how the age of the smartphone is redefining the role of consumer, clarifying how marketers must do more than send out a mass ad and hope for the best: they must interact on the customers terms. This book shows you how."
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Review: The Third Screen: Marketing to Your Customers in a World Gone MobileUser Review - Dixie - Goodreads
Includes research, (company) best practices as well as insights for marketers to consider. Written by the Mobile Future Institute so keep that inherent bias present when reading the book. Read full review
Review: The Third Screen: Marketing to Your Customers in a World Gone MobileUser Review - Sandip Roy - Goodreads
its a good reference book for anyone wanting to know about marketing on the mobile platform in a generic way. some examples make the overall understanding easier.... but as times are changing very rapidly, to that extent this book is a bit dated..... Read full review