The Third Screen: Marketing to Your Customers in a World Gone Mobile

Front Cover
Nicholas Brealey Pub., 2011 - Business & Economics - 230 pages
11 Reviews
With the first screen the television companies sent ads directly into consumers living rooms, reaching millions with one campaign. The second screen the personal computer increased interaction between companies and consumers and allowed for immediate customer feedback. The third screen the mobile device changes the game in an even more revolutionary way. Now, in The Third Screen, bestselling author and digital pioneer Chuck Martin explains how the age of the smartphone is redefining the role of consumer, clarifying how marketers must do more than send out a mass ad and hope for the best: they must interact on the customers terms. This book shows you how."

What people are saying - Write a review

User ratings

5 stars
3
4 stars
6
3 stars
2
2 stars
0
1 star
0

Review: The Third Screen: Marketing to Your Customers in a World Gone Mobile

User Review  - Sandip Roy - Goodreads

its a good reference book for anyone wanting to know about marketing on the mobile platform in a generic way. some examples make the overall understanding easier.... but as times are changing very rapidly, to that extent this book is a bit dated..... Read full review

Review: The Third Screen: Marketing to Your Customers in a World Gone Mobile

User Review  - Goodreads

its a good reference book for anyone wanting to know about marketing on the mobile platform in a generic way. some examples make the overall understanding easier.... but as times are changing very rapidly, to that extent this book is a bit dated..... Read full review

About the author (2011)

Chuck Martin is the CEO of The Mobile Future Institute and Director of the Center of Media Research at MediaPost Communications Inc. Through his research and public speaking, Martin has been a digital pioneer in the interactive marketplace for more than a decade. The Mobile Future Institute is a U.S.-based think tank focusing on business strategies and marketing tactics for a world gone mobile. The Institute and Martin are on the forefront of exploring mobile research, focusing on how marketers can most effectively reach users in this digital landscape. As the Director of the Center of Media Research at MediaPost Communications Inc., Martin conducts, markets, and analyzes the intentions of media buyers and planners. The Center for Media Research provides a dependable source of research material to help media professionals identify trends and patterns in traditional and online advertising. Martin is a former Vice President of IBM, where he ran a division responsible for business strategy solutions in the media industry, including publishers and advertising agencies. Martin is a New York Times business bestselling author of The Digital Estate. He has also penned seven other books, including Net Future. He has appeared on CNN, CNBC, Fox and ABC-TV News Now.

Bibliographic information