Investments: An Introduction

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Cengage Learning, Oct 16, 2007 - Business & Economics - 960 pages
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Gain a clear understanding of today's most important investment topics--from the fundamentals you need to prepare for the CFP exam to more advanced issues that will help you develop strong investment skills for today's business world. Mayo's INVESTMENTS: AN INTRODUCTION, 9e--the text of choice for the College of Financial Planning--minimizes the focus on math for a clear, user-friendly presentation. You'll learn to make sound investment decisions with this book's emphasis on the individual financial planner's perspective and the fresh, ongoing Financial Advisor's Investment Case that continues throughout each chapter. Internet assignments demonstrate how to use technology for actual investments, while expanded coverage of key topics such as stock valuation ratios, stock repurchases and dividend payments, and globalization of financial markets prepares you for tomorrow's investment challenges. A new CengageNOW online learning system with a personalized study plan helps you maximize study and earn the grade you want. The book's Thomson ONETM-Business School Edition lets you access the same financial analysis tool used on Wall Street every day. Whether you are preparing for a career in finance or general business, INVESTMENTS, 9e, offers the engaging investment details that will further your success in this course and beyond.
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About the author (2007)

Dr. Herbert Mayo teaches finance at The College of New Jersey and is a former Director of Accreditation. A well-respected author and experienced educator, he has written several successful books focusing on critical finance issues and today's investment opportunities. He earned his PhD from Rutgers University and his undergraduate degree from the University of North Carolina at Chapel Hill.

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