Creating Ever-cool: A Marketer's Guide to a Kid's Heart (Google eBook)

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Pelican Publishing
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Contents

Kidquake A Turbulence Measuring More Than 160 Billion
17
Targeting a Kids Heart and Attaining EverCool
25
The Childs Psyche
33
Touch the Boys Psyche
35
Touch the Girls Psyche
49
Understand Their Fears
63
Help Them Gain Control
71
Embrace Their Fantasies
81
Understand Their Shifting Family Structure
137
Find Opportunities in Their Educational Arena
147
Analyze Their Play
159
Live in Their Special World
171
Marketing to a Childs Heart
181
Develop KidAppealing Products
183
Develop KidAppealing Advertising
203
Develop a Research Program
217

Gratify Their Senses
95
Be Sensitive to Their Agetude
105
Understand Their Reference Groups Connection to Cool
115
A Kids World and Culture
125
Investigate Their Newfound Awareness
127
Attain Standards and Ethics
233
Create a Lifelong Relationship
245
Recent Changes
249
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