Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Google eBook)

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Harper Collins, Mar 17, 2009 - Business & Economics - 272 pages
13 Reviews

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

  

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Review: Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

User Review  - Tom Søderlund - Goodreads

A must reading if launching a born global start-up. Read full review

Review: Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

User Review  - Christo Fogelberg - Goodreads

Some very interesting ideas, but quite long winded. Just reading the summaries and recaps at the end of each chapter would be fine. Core thesis of book: there are different and often contradictory ... Read full review

Contents

THE LAND OF OZ
3
CROSSING THE CHASMAND BEYOND
13
IN THE BOWLING ALLEY
27
INSIDE THE TORNADO
63
ON MAIN STREET
101
FINDING YOUR PLACE
131
PART TWO IMPLICATIONS FOR STRATEGY
149
STRATEGIC PARTNERSHIPS
153
COMPETITIVE ADVANTAGE
175
POSITIONING
201
ORGANIZATIONAL LEADERSHIP
219
INDEX
239
Copyright

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About the author (2009)

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

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