The Art of Choosing: The Decisions We Make Everyday - What They Say about Us and How We Can Improve Them
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead.
'No one asks better questions, or comes up with more intriguing answers' Malcolm Gladwell, author of The Tipping Point
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Review: The Art of ChoosingUser Review - Kathy Nealen - Goodreads
I had the privilege of hearing this author speak at my company about a year ago. Her speaking style was very friendly, clear and easy to listen to and grasp her intent. I was pleased to find that her ... Read full review
Review: The Art of ChoosingUser Review - Books-treasureortrash - Goodreads
Book Review: 2 Treasure Boxes What is the science and psychology behind making choices, and why do we do what we do? The Art of Choosing looks at what drives our choices and Ms. Iyendar backs up her ... Read full review
Secret Societies: Inside the World's Most Notorious Organizations
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Limited preview - 2006