The Art of Choosing

Front Cover
Little, Brown, 2010 - Choice (Psychology) - 329 pages
28 Reviews

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead.

'No one asks better questions, or comes up with more intriguing answers' Malcolm Gladwell, author of The Tipping Point

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LibraryThing Review

User Review  - rmagahiz - LibraryThing

I got about a quarter of the way through this, but the thing I didn't like was how some of the sections seemed a bit padded out - I wanted the author to get through some of the elementary points more quickly to get on to the interesting stuff. Maybe I'll pick this up again at some future date. Read full review

Great Book

User Review  - Thomas Antony - Flipkart

A good book. Not an easy read but makes you review it again , the message sinks in slowly and surely . Nothing more to ask for. Read full review

All 15 reviews »

About the author (2010)

Sheena Iyengar is a profess at Columbia University, New York, whose work has been drawn on by, among others, Malcolm Gladwell.

Bibliographic information