The real business of photography
This honest, tell-all guide is written by one of the best-known players of the media photography business. Drawing from decades of experience as a working photographer and industry leader, the author defies popular business myths and trend-driven behavior by providing a fresh, common-sense approach to running a photography business. Focusing on what is specifically important to a photography business, the author asks critical questions such as: Why create a sixty-page business plan when only twenty pages are relevant to a photographer's work? Why practice blanket marketing when your clients are all clustered in one part of the country/region? Under the motto dare to be different, the book covers all the essentials of running a photography business- setting a strategic vision and managing finances, networking for prospects and retaining clients-with the goal to develop an individual, unique business style. Using examples from his own rich professional experience, the author illuminates the power of thorough market research, a client-specific marketing approach, and a self-reliant business spirit. Key concepts are illuminated by graphic charts and difficult business scenarios played out in dialogue form, making this book a reader-friendly, visually stimulating experience. Helps photographers do what they need most today: to discard trendy success recipes and regain trust in their own business instincts.
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accounts payable accounts receivable accrual accounting Amiable Advertising Arnold Newman art director ASMP assets assignment photography balance sheet better business plan businessperson buyers buyout cash chapter competition copies corporate costs creative deal Devon Horse Show dollars dynamic plan e-mail editorial estimate expenses Figure forecast future going Happy Shooter Happy's horizontal market images important income invoice look magazines market research market segments marketplace means meet model release motorcycles negotiation offer option paid payment percent person photogra photographer's photography business plain dealing production profit promotion reason received requires revenues sales effort sales goal scenario sell shoot simple Slippery Snowmobiles spreadsheet stock photography strategic vision studio thing tier tion tographer understand usage