The real business of photography
This honest, tell-all guide is written by one of the best-known players of the media photography business. Drawing from decades of experience as a working photographer and industry leader, the author defies popular business myths and trend-driven behavior by providing a fresh, common-sense approach to running a photography business. Focusing on what is specifically important to a photography business, the author asks critical questions such as: Why create a sixty-page business plan when only twenty pages are relevant to a photographer's work? Why practice blanket marketing when your clients are all clustered in one part of the country/region? Under the motto dare to be different, the book covers all the essentials of running a photography business- setting a strategic vision and managing finances, networking for prospects and retaining clients-with the goal to develop an individual, unique business style. Using examples from his own rich professional experience, the author illuminates the power of thorough market research, a client-specific marketing approach, and a self-reliant business spirit. Key concepts are illuminated by graphic charts and difficult business scenarios played out in dialogue form, making this book a reader-friendly, visually stimulating experience. Helps photographers do what they need most today: to discard trendy success recipes and regain trust in their own business instincts.
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Photographer's Market Guide to Building Your Photography Business
Limited preview - 2004
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Drawing from the author's decades of experience as a working photographer and photographer's advocate, The Real Business of Photography debunks popular ...
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The Real Business of Photography Richard Weisgrau ISBN: 1-58115-350-3 Allworth Press Book (Paperback) $19.95 6 x 9 256 pages May 2004 ...
stockphotographer.info - All About Business
Originally published as Chapter 13, in the book titled The Real Business of Photography , Allworth Press, NY ISBN 158115-350-3 Checking Credit ...
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Libro - Richard Weisgrau - The Real Business of Photography ...
The Real Business of Photography. Richard Weisgrau. Prezzo: € 19.61. Disponibilità: Spedito normalmente in 6/8 giorni lavorativi ...
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The Real Business of Photography por Richard Weisgrau. Compra nuevo: $19.95 $11.91 Compra usado: $11.40. This honest, tell-all guide is written by one of ...