The real business of photography

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Allworth Press, 2004 - Photography - 217 pages
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This honest, tell-all guide is written by one of the best-known players of the media photography business. Drawing from decades of experience as a working photographer and industry leader, the author defies popular business myths and trend-driven behavior by providing a fresh, common-sense approach to running a photography business. Focusing on what is specifically important to a photography business, the author asks critical questions such as: Why create a sixty-page business plan when only twenty pages are relevant to a photographer's work? Why practice blanket marketing when your clients are all clustered in one part of the country/region? Under the motto dare to be different, the book covers all the essentials of running a photography business- setting a strategic vision and managing finances, networking for prospects and retaining clients-with the goal to develop an individual, unique business style. Using examples from his own rich professional experience, the author illuminates the power of thorough market research, a client-specific marketing approach, and a self-reliant business spirit. Key concepts are illuminated by graphic charts and difficult business scenarios played out in dialogue form, making this book a reader-friendly, visually stimulating experience. Helps photographers do what they need most today: to discard trendy success recipes and regain trust in their own business instincts.

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Business Planning
Financial Management

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About the author (2004)

\Richard Weisgrau was the executive director of the country's leading photography association for 14 years. He lives in Narbeth, PA.

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