The 1992 Presidential Debates in Focus
Greenwood Publishing Group, 1994 - Language Arts & Disciplines - 274 pages
The results of a focus group research project, sponsored by the Commission of Presidential Debates and conducted during the 1992 presidential and vice presidential debates, are reported. The study involved 625 participants from 17 states who met in 60 focus groups held during the period of the debates. Focus group participants answered questions regarding what they learned from the debates, how they assessed the formats, what improvements they wanted in future debates, and how information provided by the debates compared with that from other news sources. The 14 chapters of this volume include a summary of past research on presidential debates, an outline of the focus group methodology used here, and the results of the focus groups, including numerous quotations from focus group members. The results specifically address the questions of debate format, voter learning, reactions to the third candidate, male versus female response to the debates, opinions of student voters, analyses of disagreements among focus group members, and a set of recommendations for future debates.
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A Rationale for a Focus Group Study
Design and Implementation of the Focus Group Study
The Focus Group as a Research Tool
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1992 presidential debates Admiral Stockdale agenda answer Atlanta attitudes audience bates Bill Clinton Bruno Bush's C-SPAN Carlin Carole Simpson Chapter character Cheney-Spokane citizens commented concerns conducted debate format disagreement East Lansing debate economic election facilitators feel female focus group discussion focus group members focus group participants future debates gender going Governor Clinton Hattiesburg impact important indicated individuals issues journalists LEHRER likelihood of voting male participant October 11 opinions panel panelists percent perceptions of candidates Political Communication political debates positions President Bush response Richmond debate Richmond town hall role Ross Perot second debate Senator Gore single moderator Sioux Falls specific Stephenville student voters suggested talk television Tempe tion tonight topics town hall undecided University of Kansas Vice President Quayle vice presidential candidates vice presidential debate viewers viewing the debate voter education voter learning watch the debates woman women
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