The Dip: A Little Book That Teaches You When to Quit (and When to Stick) (Google eBook)

Front Cover
Penguin, May 10, 2007 - Business & Economics - 96 pages
1003 Reviews
The old saying is wrong—winners do quit, and quitters do win.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point—really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip—they get to the moment of truth and then give up—or they never even find the right Dip to conquer.

Whether you’re a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit—so you can be number one at something else.

Seth Godin doesn’t claim to have all the answers. But he will teach you how to ask the right questions.

What people are saying - Write a review

User ratings

5 stars
4 stars
3 stars
2 stars
1 star

Terrific book - easy to read - and good advice. - Goodreads
And the ending trailed off. - Goodreads
An interesting little book with some good insight. - Goodreads
The premise of the book is very simple. - Goodreads
Yes, "never quit" is a bad advice! - Goodreads
Love Seth Godin's writing. - Goodreads

Review: The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

User Review  - Robert Andrews - Goodreads

Excellent book with great advice. Book is helping me at a time when I'm trying to push through several dips of my own. Godin offers good insight on how and when to push through the dips in your life and when it's good to quit. Read full review

Review: The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

User Review  - Jamie Brady - Goodreads

This was my first exposure to Seth Godin. Like many other reviews have already pointed out, although the premise is great and there are valuable insights presented in the book, it could have been ... Read full review


If Youre Not Going to Get to 1 You Might as Well Quit Now
The Best in the World?

Common terms and phrases

About the author (2007)

Seth Godin is the author of twelve bestselling books, a popular blogger and a successful entrepreneur. His books have been translated into more than 35 languages. He founded, one of the hundred most popular websites in the United States. Godin has been a columnist for Fast Company and the Harvard Business Review and has given thousands of keynote speeches for companies, governments and non-profit organizations.

Bibliographic information