Designing for Growth: A Design Thinking Tool Kit for Managers

Front Cover
Columbia University Press, 2011 - Business & Economics - 227 pages
9 Reviews

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

  

What people are saying - Write a review

User ratings

5 stars
4
4 stars
3
3 stars
2
2 stars
0
1 star
0

Review: Designing for Growth: A Design Thinking Tool Kit for Managers

User Review  - Synexe - Goodreads

THE MAIN IDEA This book is a 'one-stop' tool kit for managers wanting to utilize design and design-thinking in their work. From visualization strategies all the way through to product launch the book ... Read full review

Review: Designing for Growth: A Design Thinking Tool Kit for Managers

User Review  - Nicholas - Goodreads

Awesome book, the authors really break down the steps of Design Thinking and emphasize the importance of starting with human needs (which is what other books miss) A lot of books talk about the value ... Read full review

Contents

Why Design?
3
Four Questions Ten Tools
21
Visualization
49
Value Chain Analysis
75
Brainstorming
103
Assumption Testing
131
Customer CoCreation
159
Leading Growth and Innovation in Your Organization
179
e Project Management Aids
202
Copyright

Common terms and phrases

About the author (2011)

Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration, University of Virginia. Formerly the executive director of its Batten Institute, a foundation established to develop thought leadership in the fields of entrepreneurship and corporate innovation, she has also served as chief learning officer for the United Technologies Corporation (UTC) and as associate dean of the MBA program at Darden.

Tim Ogilvie is CEO of Peer Insight, an innovation strategy consultancy, where he has pioneered contributions to the emerging disciplines of service innovation, customer experience design, and business model exploration. His clients include AARP, Bank of America, Diebold, GE, Hallmark, Hewlett-Packard, Procter & Gamble, Starwood Hotels, and The Hartford.

Bibliographic information