Designing for Growth: A Design Thinking Tool Kit for Managers
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.
Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
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Review: Designing for Growth: A Design Thinking Tool Kit for ManagersUser Review - Mdoria - Goodreads
A good guide to the business side of the design perspective Read full review
Review: Designing for Growth: A Design Thinking Tool Kit for ManagersUser Review - Michele - Goodreads
I'm reading this book for my online Design thinking class, am learning a lot from the course and forum thread discussions. Read full review
Four Questions Ten Tools
Value Chain Analysis
Leading Growth and Innovation in Your Organization
e Project Management Aids