Attracting Perfect Customers: The Power of Strategic Synchronicity (Google eBook)

Front Cover
Berrett-Koehler Publishers, Oct 15, 2001 - Business & Economics - 200 pages
4 Reviews
Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones-even customers who are ultimately more trouble than they're worth. Attracting Perfect Customers invites readers to move beyond the notions that "business is war" and winning market share means "beating" the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them. Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that it is no longer productive or profitable to conduct business using the war-like marketing techniques of targeting customers and outmaneuvering the competition. In fact, these techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization-the kind of customers it is a pleasure to serve. Attracting Perfect Customers takes you step by step through the entire strategic attraction process. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers. Attracting Perfect Customerswill take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships.
  

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Any book with the word Power in its title is an attention grabber for me. I learned that people need to understand your proposition and why they should invest time and money in you. If you can do that you will have attracted the perfect customers. This book has great clarity for the reader and offers specific, actionable steps to take. For example, becoming known as an expert in your field is one way to stand out, and that becoming a sought after speaker highlights to others your reknown. The method to that is to gain confidence and persona by joining and participating in a Toastmasters club so you refine your ability to speak in public. My club Ceridian St Petersburg was a platform for getting into account management at work. For anyone in business, the opportunity to master the wordsmithing that will yield paying customers is a real motivator to find the best Toastmasters club for you. The title of this book is apt: strategic synchronicity...selling a vision through Toastmasters training. 

Review: Attracting Perfect Customers: The Power of Strategic Synchronicity

User Review  - Sue Cartwright - Goodreads

'If you want your customers to give their loyalty and support to you, then you must give it to them first, solve a perfect customer's problem and you have gone far toward deepening your relationship ... Read full review

Contents

Creating Synchronicity with Perfect Customers and Clients
1
Part I The Six Standards of Strategic Synchronicity
11
Part II The Strategic Attraction Planning Process
63
TwentyOne Daily Tips
101
BONUS TIP 1 AskOfferThank
168
BONUS TIP 2 Project Your Light Further
170
Synchronicity Leaders
179
Resources
192
Notes
197
Bibliography
201
Index
203
About the Authors
209
Copyright

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About the author (2001)

Stacey Hall is credited by industry experts as the inventor and the catalyst for the new Strategic Synchronicity marketing reality. Through this paradigm-shifting methodology, hundreds of corporate executives, entrepreneurs, and sales and training teams have been transformed into powerful magnets that quickly and easily attract the most perfect and profitable customers to their doors and Web sites. Stacey's background includes more than twenty years of designing and implementing global marketing plans for organizations such as FedEx, Budget Rent a Car Corporation, and the University of Houston. As Perfect-Customers, Inc.'s vice president for sales and marketing, Stacey keeps the organization attracting perfect customers and opportunities that are steering the company to success and greater levels of profitability.

Jan Brogniez's background includes more than twenty years producing millions of dollars of sales revenue in corporate America. Jan's mastery of strategic planning, and her keen business acumen led to the development of Perfect-Customers, Inc.'s proprietary Strategic Design Session process. This process has successfully and effectively empowered a wide variety of corporate executives, entrepreneurs, and sales and operations teams to invent and achieve audacious goals and create organizational legacies in less time than previously has been possible. Called a "pioneer in experiential workshop facilitation," Jan designs and delivers custom-designed workshops, corporate retreats, and executive planning sessions. As Perfect-Customers, Inc.'s CEO, Jan provides the organizational structure, building the foundation that will sustain the company's unprecedented growth and global presence.

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