Attracting Perfect Customers: The Power of Strategic Synchronicity (Google eBook)
Berrett-Koehler Publishers, Oct 15, 2001 - Business & Economics - 200 pages
Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones-even customers who are ultimately more trouble than they're worth. Attracting Perfect Customers invites readers to move beyond the notions that "business is war" and winning market share means "beating" the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them. Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that it is no longer productive or profitable to conduct business using the war-like marketing techniques of targeting customers and outmaneuvering the competition. In fact, these techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization-the kind of customers it is a pleasure to serve. Attracting Perfect Customers takes you step by step through the entire strategic attraction process. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers. Attracting Perfect Customerswill take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships.
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Any book with the word Power in its title is an attention grabber for me. I learned that people need to understand your proposition and why they should invest time and money in you. If you can do that you will have attracted the perfect customers. This book has great clarity for the reader and offers specific, actionable steps to take. For example, becoming known as an expert in your field is one way to stand out, and that becoming a sought after speaker highlights to others your reknown. The method to that is to gain confidence and persona by joining and participating in a Toastmasters club so you refine your ability to speak in public. My club Ceridian St Petersburg was a platform for getting into account management at work. For anyone in business, the opportunity to master the wordsmithing that will yield paying customers is a real motivator to find the best Toastmasters club for you. The title of this book is apt: strategic synchronicity...selling a vision through Toastmasters training.
Review: Attracting Perfect Customers: The Power of Strategic SynchronicityUser Review - Sue Cartwright - Goodreads
'If you want your customers to give their loyalty and support to you, then you must give it to them first, solve a perfect customer's problem and you have gone far toward deepening your relationship ... Read full review
Creating Synchronicity with Perfect Customers and Clients
Part I The Six Standards of Strategic Synchronicity
Part II The Strategic Attraction Planning Process
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BONUS TIP 1 AskOfferThank
BONUS TIP 2 Project Your Light Further