Nail 'em!: confronting high-profile attacks on celebrities & businesses
"We're gonna nail 'em!" That's the threat made against Eric Dezenhall's clients -- usually corporations and well-known people -- by aggressors trying to launch media-hyped smear campaigns and attacks because they feel they've been wronged, or just because they want publicity. From Pepsi and ValuJet to Michael Ovitz and Kathy Lee Gifford, businesses and celebrities today are finding themselves the front-line targets of attacks by the headline-seekers, the news media, corporate stalkers, disgruntled former employees, individuals seeking a few minutes of fame, and many others. And it's crisis managers like Dezenhall who step in to reduce the damage, fight the bad publicity, and sometimes even turn the wave of negative opinion on the aggressors themselves.
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Review: Nail 'Em!: Confronting High-Profile Attacks on Celebrities & BusinessesUser Review - Kathryn King - Goodreads
Quite readable. Read full review
Review: Nail 'Em!: Confronting High-Profile Attacks on Celebrities & BusinessesUser Review - Jasper - Goodreads
The author gives his view and tips on crisis communications and PR, based on a high number of cases he has been involved in. As such, it is not a comprehensive guide to crisis communications, nor ... Read full review
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Eric Dezenhall - sourcewatch
Non-fiction. Eric Dezenhall, Nail 'Em! Confronting High-Profile Attacks On Celebrities & Businesses, Prometheus Books, 1999. ...
Political Friendster - Nichols-Dezenhall now Denzenhall Resources ...
Dezenhall's book, Nail 'Em! Confronting High-Profile Attacks On Celebrities & Businesses, gained endorsements from Peter Barton Hull at Covington & Burling, ...
Eric Dezenhall libri - I Libri dell'autore: Eric Dezenhall ...
Libri dell'autore: Eric Dezenhall, libri dell'autore: eric dezenhall, webster.it, La libreria online con oltre 2,5 milioni di libri italiani, ...
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Confronting High-Profile Attacks on Celebrities & Businesses by Eric Dezenhall Hardcover, published in 1999. Nail 'Em is a well-written and revealing ...