Nail 'em!: Confronting High-profile Attacks on Celebrities & Businesses

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Prometheus Books, 1999 - Business & Economics - 293 pages
2 Reviews
"We're gonna nail 'em!" That's the threat made against Eric Dezenhall's clients-usually corporations & well-known people-by aggressors trying to launch media-hyped smear campaigns & attacks because they feel they've been wronged, or just because they want publicity. From Pepsi & ValuJet to Michael Ovitz & Kathy Lee Gifford, businesses & celebrities today are finding themselves the front line targets of attacks by the headline-seekers, the news media, corporate stalkers, disgruntled former employees, individuals seeking a few minutes of fame, & many others. And it's crisis managers like Dezenhall who step in to reduce the damage, fight the bad publicity, & sometimes even turn the wave of negative opinion on the aggressors themselves. Nail 'Em! is an exploration of the personalities, conflicts, & motivations involved in such attacks & Dezenhall's communications approach to slowing, preventing, & reversing such situations. While illustrating that these attacks are not merely communications problems, but real conflicts that can only be stopped when the aggressor is placed in jeopardy, the author examines the psychology of the attacker, notorious recent cases, his personal experiences, facts versus falsehoods, the role of the news media, & the popularity of victims in contemporary America. Nail 'Em! is the new blueprint for reclaiming the public's good favor while erasing the attacker's allegations.

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Review: Nail 'Em!: Confronting High-Profile Attacks on Celebrities & Businesses

User Review  - Kathryn King - Goodreads

Quite readable. Read full review

Review: Nail 'Em!: Confronting High-Profile Attacks on Celebrities & Businesses

User Review  - Unspun - Goodreads

Culture of Attack. Difference between disuasive and persuasive communications. Read full review

Contents

Acknowledgments
7
Power Prozac and the Four Stages of Schadenfreude
128
Legitimate Schadenfreude
139
Copyright

10 other sections not shown

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About the author (1999)

Eric Dezenhall is the CEO of Dezenhall Resources in Washington, D.C. He began his career in the White House Office of Communications during the Reagan presidency. Prior to starting his own firm, he worked at an international public relations agency and a political consulting firm.
John Weber is the president of Dezenhall Resources and the firmas second partner. He previously served as a senior manager at three of the worldas largest public relations firms.

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