On Media Violence

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SAGE, 1999 - Language Arts & Disciplines - 304 pages
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This definitive examination of a contemporary social issue asks questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers?

Divided into four parts, the book reviews research on media violence; re-examines existing theories of media violence; considers methodological tools used to assess media, and introduces the concept of Lineation Theory, a perspective and new theoretical approach explaining media violence.

  

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Contents

Overview and Introduction
1
Theories of Media Violence
11
Effects of Exposure to Media Violence
25
Violent Content on Television
43
Violence
63
Schema and Context
85
Levels of Analysis
97
Development
109
Effects
121
Risk
139
The Industrys Perspective
153
Effects Methodologies and Methods
167
Content Analysis of Media Violence
195
Theory
211
Propositions
225
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About the author (1999)

W. James Potter is Professor of Communication at the University of California, Santa Barbara. A holder of a Ph.D. in Communication Theory and another in Instructional Systems, he has also taught at Western Michigan University, Florida State University, Indiana University, UCLA, and Stanford University. He is a former editor of the Journal of Broadcasting & Electronic Media. He has published numerous scholarly articles, book chapters, and 20 books, including Media Effects, The 11 Myths of Media Violence, Theory of Media Literacy, and Arguing for a General Framework for Mass Media Scholarship.

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