Printers' Ink, Volume 116

Decker Communications, Incorporated, 1921 - Advertising

Contents

• Is Service Coming Back to Its PreWar Position in Business?: 3
• Actline CopyThe Matter That Makes Advertisements Instead: 17
• Kansas City Bankers Advertise Cooperatively: 25
• Iron Pipe Makers in Long Distance Advertising Effort: 33
• Digging Out the Big Idea By an ExCopy Chief: 41
• the Greatest Year Goal of Paint and Varnish Manufacturers: 44
• Rumors and Big Business: 61
• 25: 144
• Benjamin H Jefferson: 163
• 33: 33
• Selling a Better Sales Sense to Employees: 61
• Congress to Curb Fraudulent Advertising in Foreign Trade J B Powell: 73
• One Letter That Pulled over Fifty Per Cent: 87
• Keeping Your Ad Aid Service Out of the Dealers W P: 97
• What the Steady Stride Policy in Advertising Is Doing for Lowe: 130
• The Banks Attitude Toward Advertising: 48
• The Instruction Needs of Business Letter Writers: 121
• 26: 157
• Editorials: 40
• Copy Ethics and the Fictitious Instance: 41
• How DurhamDuplex Made August Its Biggest Month 53: 53
• What MailOrder Teaches in Selling to Women Ralph K Wadsworth 61: 61
• The Salesman Who Creates His Own Opportunities S C Lambert 73: 73
• Railroad Tells How It Has Served 84: 84
• A BirdsEye View of Chinese Advertising J W Sanger 91: 91
• Preparing the Export Salesman for the Field: 158
• The Little Schoolmasters Classroom: 164
• How Many Kinds of Copy?: 173
• Opening the Sales Door of America: 28
• Legal Action Against Substitution: 36
• A Forty Per Cent Increase in Sales Volume This Year Vincent S Hewitt 53: 53
• The Niceties of Composition: 58
• People Decide to Buy Long Before the Actual Sale Is Made: 61
• Local Advertising and Dealers Conferences Supplement Willard Campaign: 125
• 1: 137
• Can Sales Be Increased by Abolishing Exclusive Agencies?: 162
• What We Have Learned in Marketing Eversharp C A Frary 3: 3
• Trading Downwardthe Greased Chute to Commercial Disaster 10: 10
• turers: 20
• Ought the Boss to Write the Copy?: 31
• Building a National Business Out of a Local Need Edward T Tandy: 61
• GoodWill in the Balance Sheet: 63
• Cashing In on the Export Salesman: 73
• How Manufacturers Advertising Can Regulate the Retailer: 81
• Starting the New Salesman Off with the Best Ideas about Your Line: 140
• Ours Is a Tough Old Problem Too Railroads Tell Farmers: 154
• Advertisings Contribution to the Worlds Best Music 17: 17
• Townsend: 25
• A Slight Disagreement with Mr Babson Roy Dickinson 33: 33
• From Tank Cars to Bottles 41: 41
• Stock Exchange Has Extraordinary Rules upon Advertising B C Forbes 53: 53
• Smoothing the Salesmans Way in a Difficult Market Edward T Tandy 61: 61
• Its Used by the Very Best People: 72
• O Henry as a Copy Man Harry Thompson Mitchell 73: 73
• Intensifying Sales Efforts While Reducing Selling Costs C P Russell: 79
• Making the Salesman Credit Manager 81: 81
• Sales Education Methods of the American Radiator Company: 85
• How We Turn Old Customers into Salesmen: 86
• Past History Usually Determines TradeMark Rights Roy W Johnson 93: 93
• How Advertising Won for Notions a Seat above the Salt Edward T Tandy 102: 102
• When Dealers Want the Credit for Making Your Goods Donald MacLean 107: 107
• Oldfashioned Personality in Letters of Big Corporations R B Newton: 112
• How Direct Advertising of Goods Can Help Catalogue: 115
• Venida Finds a Way to Merchandise a Rival Line E B Weiss 117: 117
• The Sense of Humor in Salesmen: 122
• Giving the Photograph an Art Quality: 123
• Unusual Quality Proves Good Talking Point for FiftyCent Collar: 129
• How Advertising Has Cut Cost of Selling Clothing C M Harrison 132: 132
• The New Wilson Company Industrial Representation Plan: 138
• Big Advertising Keeps American Sugar Abreast of the Fruit Crop: 149
• Editorials 150: 150
• Fight CopyIts Lesson for Advertisers: 166
• Stage Managing the Dealers Displays: 26
• Advertising Makes Men Want Even Life Insurance: 81
• Big Business Behind Fruit Industry: 87
• What Becomes of Your Old Drawings? By a Commercial Art Manager 89: 89
• The Dominating Factor in East Indian Trade W G Hildebrant 95: 95
• Why Not a Federal Law Against Fraudulent Advertising? 98: 98
• Getting Dealer Distribution When Jobbers Will Not Buy C B Larrabee 101: 101
• Fewer Sizes Aid Selling as Well as Manufacturing Donald MacLean 109: 109
• Copy That Appeals to the Japanese J W Sanger 113: 113
• StatisticsUsing Them Effectively in Advertising S C Lambert 121: 121
• Advertising Cashes In on a Gesture Common among Motorists 122: 122
• One Way to Break the Present Buyers Strike on Coal J G Condon 130: 130
• Coal Dealers Bureau Gains GoodWill by Advertising John Lee King 133: 133
• The Pitfalls of Simplicity H J Clarke 141: 141
• Editorials 146: 146
• Editorials 150: 150
• The Little Schoolmasters Classroom 156: 156
• Summary of Advertising in Magazines for August 157: 157
• Editorials: 35
• Little Things That Hurt Advertising: 53
• Advertising Should Interpret the Dominant Idea of the Institution: 64
• Manufacturer Suspects Dealers Waste Advertising Matter: 79
• How Nujol Was Advertised into Success: 101
• When the Product Is Ready the Market Will: 112
• Editorials: 152
• The Little Schoolmasters Classroom a gura: 154
• The Untold Stories That Might Make Advertising More Effective: 160
• To Prove to Dealers That Advertising Interests Their Customers: 65
• Cooperative Advertising in the Electrical Industry: 77
• New Uses Add Big General Market to a Restricted One Edward T Tandy: 108
• The Operation of the New TradeMark: 117
• Stage Craftsmanship in the Modern Window Display A L Townsend 126: 126
• Makes Traveling Warehouse of Its Salesmen: 137
• Summary of Advertising in Magazines for July: 141
• German ToysA Cloud with a Silver Lining: 145
• The Little Schoolmasters Classroom: 156
• 164: 164

Popular passages

Page 143 - AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES One Policy, One System, Universal Service, and all directed toward Better Service EVIEW Vol.‎

Page 52 - If in package form, the quantity of the contents be not plainly and conspicuously marked on the outside of the package in terms of weight, measure, or numerical count; provided, however, that reasonable variations shall be permitted, and tolerances and also exemptions as to small packages shall be established by rules and regulations made in accordance with the provisions of section Three of this Act.‎

Page 45 - An Act to create a Federal Trade Commission, to define its powers and duties, and for other purposes," approved September twenty-sixth, nineteen hundred and fourteen, shall be construed as extending to unfair methods of competition used in export trade against competitors engaged in export trade, even though the acts constituting such unfair methods are done without the territorial jurisdiction of the United States.‎

Page 98 - The single question, as I view it, in all these cases, is merely one of fact: What do the buyers understand by the word for whose use the parties are contending? If they understand by it only the kind of goods sold, then I take it, it makes no difference whatever what efforts the plaintiff has made to get them to understand more. He has failed, and he cannot say that, when the defendant uses the word, he is taking away customers who wanted to deal with him, however, closely disguised he may be allowed...‎

Page 36 - Overland," in connection with the sale of its retread tires and its stocks and securities, would enable it to share in the plaintiff's good will and reputation, also cannot be gainsaid. That such use of the word "Overland" by the defendant would breed confusion and misunderstanding in the minds of the public is foreshadowed by what did happen in the way of third parties confusing and connecting the defendant and its acts with the plaintiff company, and even holding the plaintiff accountable for such...‎

Page 36 - Moreover, with a practically unlimited field of distinctive names open to it for choice, when the defendant lately entered the automobile industry, the fact that it chose to take a name that had no connection or association with the automobile trade, except the good will and association which the plaintiff had given it, shows conclusively that the name was given to this new venture in the automobile field because of its established high regard in that industry, which had been given it by the plaintiff.‎

Page 141 - Representative shall be free to discharge his duties in an independent manner, without fear that his individual relations with the Company may be affected in the least degree by any action taken by him in good faith in his representative capacity.‎

Page 52 - Brown is gone, and men are now applying for Brown's job. Others are asking who is going to get Brown's job — bright, ambitious young men, dignified older men. Men who are not the son of Brown's mother, nor the husband of Brown's wife, nor the product of Brown's childhood — men who never suffered Brown's sorrows nor felt his joys, men who never loved the things that Brown loved nor feared the things he feared — are asking for Brown's job. Don't they know that Brown's chair and his desk, with...‎

Page 146 - The vote of the majority of the employee representatives shall be taken as the vote of all and recorded as their unit vote. Similarly, the vote of a majority of the management representatives shall be taken as the vote of all and recorded as their unit vote.‎

Page 53 - Somewhere far beyond the place where men and motors race through canyons of the town — there lies the Port of Missing Men. It may be in the valley of our dreams of youth, or on the heights of future happy days. Go there in November when the logs are blazing in the grate. Go there in a Jordan Playboy if you love the spirit of youth. 53 PRINTERS‎

Bibliographic information

• Title: Printers' Ink, Volume 116
• Contributor: Printers' Ink Publishing Company
• Publisher: Decker Communications, Incorporated, 1921
• Original from: the University of Michigan
• Digitized: Mar 22, 2008