Proposal Preparation

Front Cover
John Wiley & Sons, Aug 12, 1992 - Business & Economics - 353 pages
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This is a ``must-have'' for anyone who desires to effectively and successfully sell their products, projects, ideas or services. The new edition has been revised and expanded to include detailed coverage of the current methods and procedures required by the government and used by commercial companies for bid preparation; the latest applications for identifying and tracking fund sources; new desktop publishing techniques for rapid proposal preparation along with available software; and storyboarding methods. The concept of ``straight-line'' control is presented for the first time and a complete case study provided to illustrate how to evolve a proposal from development through strategic marketing planning.
  

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Contents

Why Study Proposal Preparation?
1
Preproposal Marketing and the Decision to Bid
26
The Decision to Bid
38
Preparing for Proposal Activities
44
Followup Activities to Proposal Preparation
55
A Typical Proposal Flow
61
Organizing the Proposal Team
77
What to Expect
94
Costing in the Proposal Flow
201
A Boon to Proposal Publishers
207
Publishing the Giant Proposal
216
ComputerAided Preparation of Requests for Proposals RFPs
222
ComputerAided RFP Preparation
229
ComputerAided Proposal Preparation
235
Verifying Proposals Compliance to RFP Requirements
241
How the Proposal Is Evaluated
245

Other Technical and Programmatic Data Included in the Request
115
The Technical Proposal
118
The Organization and Management Proposal
143
The Project Plan
149
The Project Organization
155
HighImpact Resumes for Key Personnel
160
Organization and Management Proposal Flow
169
Estimating Manufacturing Activities by Standards
181
InProcess Inspection
187
Key Elements Required for Success
266
A Winning Proposal
275
Sample Proposal Preparation Manual
305
Cost Collection and Supporting Data
327
Checklist for Proposal Review 33
336
GSAs Automated Product Listing Service APLS
340
Bibliography
350
Copyright

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References to this book

Cost Estimating
Rodney D. Stewart
Limited preview - 1991
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