A corporate tragedy: the agony of International Harvester Company

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Knopf Doubleday Publishing Group, 1985 - Business & Economics - 324 pages
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In an examination of the disastrous fall of International Harvester Company, this book details the powerful forces that have undermined American industry and the dizzying succession of management blunders that are being repeated throughout American compan

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A corporate tragedy: the agony of International Harvester Company

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This is the story of the rise and fall of International Harvester, from 1831, when Cyrus McCormick patented his reaper, to 1985, by which time Harvest er was only in the truck and engine business. The ... Read full review

Contents

Corporate Courtship in the Bridal
1
A Legacy in the Heartland
15
The Excellent Years
35
Copyright

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