Dictionary of Marketing Terms (Google eBook)

Front Cover
Barron's snippet, Jul 1, 2008 - Business & Economics
1 Review
More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here's a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications.

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User Review  - Lori Grant - Goodreads

A must-read book on market reference guide for the knowledge worker, manager, executive, or entrepreneur. Read full review

Contents

V
1
VI
46
VII
83
Copyright

24 other sections not shown

Common terms and phrases

Bibliographic information