Design Management: Managing Design Strategy, Process and Implementation

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AVA Publishing, Oct 31, 2006 - Art - 215 pages
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Design Management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. This book leads the student through the key knowledge, practice and skill areas of design management, focusing on the strategy, process and implementation involved in the management of design. Opening with a contextual overview of the subject, this book then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice.

Design Management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organizations are increasingly viewing design as being integral to their decision-making processes.

This book will lead you through the key knowledge, practice and skill areas of design management, focusing on the strategy, process and implementation involved in the management of design.

Beginning with a contextual overview of the subject, Kathryn Best explores the stages involved in the application of design to business. Each topic is accompanied by key questions to help you develop your own insights into the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management, academic theory and professional practice.

  

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i am enjoying this book, it is well written and designed Read full review

Contents

Introduction
6
How to get the most out of this book
8
Context
10
What is Design Management?
12
Why is Design Management Important?
16
The Design Management Timeline
20
Managing the Design Strategy
26
Managing the Design Process
90
APPENDIX
196
18 Views on Design Management
198
Further Resources
204
Glossary
208
Index
210
Additional Credits
214
Acknowledgements
215
Back Cover
216

Managing the Design Implementation
146

Common terms and phrases

About the author (2006)

Kathryn Best†is a designer, consultant, educator and author. She runs courses in design, strategy and innovation for academia and industry, specializing in interdisciplinary and collaborative working methods. Kathryn previously worked in architecture, interiors and brand consultancy, both in the US and UK, where she specialized in retail design and narrative environments. Kathrynís current research interest is in the potential of design and design thinking as a tool for innovation and change in the context of business, society, culture and the environment.

Bibliographic information