Web Design on a Shoestring

Front Cover
New Riders, 2004 - Computers - 215 pages
4 Reviews

With the struggling US economy, many businesses have had to implement steps to curb expenses and pinch pennies. One of the first areas to feel these cutbacks is the web site design and development group. Employees have been asked to fill roles previously held by other employees due to staff reductions. At the same time, these remaining employees are expected to execute robust and efficient mechanisms for their corporate web sites on a tight or non-existent budget. Developers and designers are looking for shortcut tools to get there. It's all about getting more bang for the buck. Web design on a Shoestring is the tool these web site developers and designers need. It reveals all sorts of free or inexpensive resources that are available but unknown. More specifically, Carrie Bickner shows you how any individual can do the things a team of web professionals are often brought in to do. Learn how to create a pennywise plan so that you avoid being nickled and dimed to death later. Find out the best ways to test your web sites efficiencies and functionalities. Understand the most effective content management systems, and the commercial products to use or avoid - all with no dollars being spent.

  

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LibraryThing Review

User Review  - mellowtrouble - LibraryThing

i love the no-nonsense approach of this book. it's short and sweet and tells you exactly what you need to know to create good, accessible websites on a small budget. plus, it's written by a librarian who knows what's she writing about. Read full review

Review: Web Design on a Shoestring

User Review  - February Four - Goodreads

I guess I was expecting more of a how-to than I got. This book is better for people who do this for a living, have a tiny budget dropped on them, and have to figure out what to do. It's NOT for people like me, who just want to work on a small site on my own time for my own purposes. Read full review

Selected pages

Contents

The Secrets to a Successful Shoestring Project
3
Astronomy Education Review
4
NotLimited NYC LLC
7
What Makes a Successful Shoestring Site?
10
The Pound Wise Project Plan
15
Careful Planning Pays
16
An Ounce of Prevention
18
Good Planning Pays
26
Typography as a ThreeStep FaceLift
69
LessIsMore Color
84
Art and Photography
86
Content Management on a Tight Budget
103
ContentManagement Systems
104
Dont Pay for What You Dont Need
107
Do You Need Authoring and Editing Features?
111
The Best CMS for Your Buck
118

Usability on the Cheap
27
Thrifty User Testing
29
Shoestring Usability Toolkit
34
Guidelines for Menus and Navigation
35
Recyclable HTML Library
36
Why Good Copy Counts
43
What Makes Good Web Copy?
45
Free and Inexpensive Real Estate
57
Resources
65
The Design Looking Good with Less
67
Last but Not Least
142
Save Time and Money with Web Standards
143
How Web Standards Help You Save
144
Lowering Production Costs
145
A Lesson in Separation of Structure and Presentation
151
The Payoff
164
XHTML and CSS Resources
186
BangforYourBuck Hosting and Domains
187
Your Domain Name Dollar
191
Copyright

Common terms and phrases

About the author (2004)

Carrie Bickner is the Assistant Director for Digital Information and System Design for The New York Public Library. Bickner writes for AListApart.com as well as several Library Journals and Technology Electronic Reviews. She is the co-author of The New York Public Library Online Style Guide, a manual for transitioning to CSS and XHTML. She is a popular speaker at conferences like Web Design World, The Public Library Association annual meeting, and South by South West (SXSW).

Bibliographic information