The Food Truck Handbook: Start, Grow, and Succeed in the Mobile Food Business

Front Cover
Wiley, Mar 13, 2012 - Business & Economics - 288 pages
3 Reviews
How to start, grow, and succeed in the food truck business.

Food trucks have become a wildly popular and important part ofthe hospitality industry.  Consumers are flocking to thesemobile food businesses in droves, inspiring national food truckcompetitions and even a show dedicated to the topic on The FoodNetwork.  The relatively low cost of entry as compared tostarting a restaurant, combined with free and low-cost ways tomarket them to the masses via platforms like social media, are justtwo of the reasons that food truck business are drawing in buddingentrepreneurs.

Author David Weber, a food truck advocate and entrepreneurhimself, is here to offer his practical, step-by-step advice toachieving your mobile food mogul dreams in The Food TruckHandbook.  This book cuts through all of the hype to giveboth hopeful entrepreneurs and already established truck owners anaccurate portrayal of life on the streets. From concept to gaininga loyal following to preventative maintenance on your equipmentthis book covers it all.

  • Includes profiles of successful food trucks, detailing theiroperations, profitability, and scalability.
  • Establish best practices for operating your truck usingone-of-a-kind templates for choosing vending locations, openingchecklist, closing checklist, and more.
  • Create a sound business plan complete with a reasonable budgetand finding vendors you can trust; consider daily operations indetail from start to finish, and ultimately expand yourbusiness.
  • Stay lean and profitable by avoiding the most common operatingmistakes. 
  • Author David Weber is Founder and President of the NYC FoodTruck Association (NYCFTA), which brings together small businessesthat own and operate premium food trucks in NYC focused oninnovation in hospitality, high quality food, and communitydevelopment.

What people are saying - Write a review

Review: The Food Truck Handbook: Start, Grow, and Succeed in the Mobile Food Business

User Review  - Dwayna - Goodreads

A how-to guide that is practical and inspiring. It's also challenging with plenty of reasons NOT to get into the food truck business. The author is president of a food-truck advocacy group and wants ... Read full review

Review: The Food Truck Handbook: Start, Grow, and Succeed in the Mobile Food Business

User Review  - Mahmoud Khoder - Goodreads

If your thinking to start a food truck business or in the process of starting this book is for you, very informative contains a lot of practical ideas, and plenty of resources probably took the author ... Read full review

About the author (2012)

David Weber is a food truck advocate and entrepreneur. He is founder and President of the NYC Food Truck Association (NYCFTA), which brings together small businesses that own and operate premium food trucks in New York City. David is also a cofounder of Rickshaw Dumplings, a growing fast casual chain that operates multiple food trucks. Prior to his experience in hospitality, David was a technology and business consultant. He holds an MBA from New York University's Stern School of Business and a BA in English literature from Yale University.

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