Telecommunications: An Introduction to Electronic Media
Provides a straightforward account of the radio and television industries and their history, structure, programming practices, equipment, distribution networks, business practices and the laws and regulations surrounding the industry.
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advertising affiliated agencies Arbitron AT&T audience audio became began cable companies cable networks cable systems cable TV called camera channels children's programs comedy commercial consumer corporate countries Courtesy criticized developed disc jockey documentaries drama early educational electronic media entertainment equipment example fees FIGURE film frequencies gramming groups HDTV industry involved license listening manager material must-carry newscasts Nielsen operate organizations percent person problems produced production companies public broadcasting public radio radio and TV radio stations ratings receive record reports satellite sell shows signals SMATV soap operas sometimes stories studio syndication tape telecommunications telephone tion transmitted TV sets TV stations usually videocassette videocassette recorder viewers violence watching