Telecommunications: an introduction to electronic media
This concise well-written text teaches students the essentials of telecommunications, whether they are consumers or future media practitioners. Telecommunications: An Introduction to Electronic Media, 7/e divides into two main sections: Section I focuses on the various media forms (i.e. commercial radio, cable television) and Section II focuses on the functions of media (i.e. programming, advertising). The chapters may be read in any sequence (with a glossary helping readers with unfamiliar terms if later chapters are read first).
64 pages matching radio stations in this book
Results 1-3 of 64
What people are saying - Write a review
We haven't found any reviews in the usual places.
22 other sections not shown
Other editions - View all
advertising affiliated agencies Arbitron AT&T audience audio became began cable companies cable networks cable systems cable TV called camera channels children's programs comedy commercial consumer corporate countries Courtesy criticized developed disc jockey documentaries drama early educational electronic media entertainment equipment example fees FIGURE film frequencies gramming groups HDTV industry involved license listening manager material must-carry newscasts Nielsen operate organizations percent person problems produced production companies public broadcasting public radio radio and TV radio stations ratings receive record reports satellite sell shows signals SMATV soap operas sometimes stories studio syndication tape telecommunications telephone tion transmitted TV sets TV stations usually videocassette videocassette recorder viewers violence watching