Media Now: Understanding Media, Culture, and Technology, 2008 Update

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Cengage Learning, Feb 8, 2007 - Business & Economics - 600 pages
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How are you affected by the media that surrounds you every day? Do you understand how technology works, develops and changes over time? What can you do to use the media more effectively? How can you make the media responsive to you? MEDIA NOW is the first mass communication text to encourage critical thinking about the media and its effects on culture while providing a thorough understanding of how the media technologies develop, operate, converge, and affect our greater society. Unlike other introductory mass communication books, MEDIA NOW prepares you for a career in the expanded field of telecommunications, interactive media, and traditional media industries. MEDIA NOW provides you with a book that will teach you the foundational theories, concepts, and technical knowledge to help you thrive in your chosen career. It has news you can use that will guide you to impact the media as much as they impact you.
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User Review  - Ira - Goodreads

My - one and only- favorite texbook during my graduate study :) For me it's the most comprehensive book for understanding media Read full review

Contents

About the Authors
The Changing Media
Media and Society
Books and Magazines
Newspapers
Recorded Music
Radio
Film and Home Video
Advertising
The Communications Infrastructure
Media Uses and Effects
Media Policy and Law
Media Ethics
Global Communications Media
Glossary
References

Television
The Internet
Public Relations

Common terms and phrases

About the author (2007)

DR. JOSEPH D. STRAUBHAAR is the Amon G. Carter Centennial Professor of Communications and Media Studies Director in the Radio-TV-Film Department of the University of Texas at Austin. He was the Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies. He is also Associate Director for International Programs of the Telecommunication and Information Policy Institute at the University of Texas. He has published books, articles, and essays on international communications, global media, digital inclusion, international telecommunications, Brazilian television, Latin American media, comparative analyses of new television technologies, media flow and culture, and other topics appearing in a number of journals, edited books, and elsewhere. His primary teaching, research, and writing interests are in global media, international communication and cultural theory, the digital divide in the U.S. and other countries, and comparative analysis of new technologies. He does research in Latin America, Asia, and Africa, and has taken student groups to Latin America and Asia. He has presented seminars abroad on media research, television programming strategies, and telecommunications privatization. He is on the editorial board for the Communications Theory, Studies in Latin American Popular Culture, and Revista Intercom. Visit Joe Straubhaar on the Web at http://rtf.utexas.edu/faculty/jstraubhaar.html

DR. ROBERT LAROSE is a Full Professor in the Department of Telecommunication, Information Studies, and Media at Michigan State University and serves as director of the Media and Information Studies Ph.D. program. He won Outstanding Article Award for the year in the field of communication from the International Communication Association, and also the McQuail Award for the Best Article Advancing Communication Theory from Amsterdam School of Communication Research for his 2010 paper, The Problem of Media Habits. He conducts research on the uses and effects of the Internet. He has published and presented numerous articles, essays, and book chapters on computer-mediated communication, social cognitive explanations of the Internet and its effects on behavior, understanding Internet usage, privacy, and more. In addition to his teaching and research, he is an avid watercolor painter and traveler. Visit Robert LaRose on the Web at http://www.msu.edu/~larose

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