Media Now: Understanding Media, Culture, and Technology, 2008 Update
How are you affected by the media that surrounds you every day? Do you understand how technology works, develops and changes over time? What can you do to use the media more effectively? How can you make the media responsive to you? MEDIA NOW is the first mass communication text to encourage critical thinking about the media and its effects on culture while providing a thorough understanding of how the media technologies develop, operate, converge, and affect our greater society. Unlike other introductory mass communication books, MEDIA NOW prepares you for a career in the expanded field of telecommunications, interactive media, and traditional media industries. MEDIA NOW provides you with a book that will teach you the foundational theories, concepts, and technical knowledge to help you thrive in your chosen career. It has news you can use that will guide you to impact the media as much as they impact you.
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Review: Media Now: Understanding Media, Culture, and TechnologyUser Review - Ira - Goodreads
My - one and only- favorite texbook during my graduate study :) For me it's the most comprehensive book for understanding media Read full review
About the Authors
The Changing Media
Media and Society
Books and Magazines
Film and Home Video
The Communications Infrastructure
Media Uses and Effects
Media Policy and Law
Global Communications Media