Corporate cultures: the rites and rituals of corporate life
Addison-Wesley Pub. Co., Jan 21, 1982 - Business & Economics - 232 pages
Business experts everywhere have been finding that corporations run not only on numbers, but on culture. Organization consultants Terrence Deal and Allan Kennedy probe the conference rooms and corridors of corporate America to discover the key to business excellence. They find that the health of the bottom line is not ultimately guaranteed by attention to the rational aspects of managingfinancial planning, personnel policies, cost controls, and the like. What's more important to long-term prosperity is the company's culturethe inner values, rites, rituals, and heroesthat strongly influence its success, from top management to the secretarial pool.For junior and senior managers alike, Deal and Kennedy offer explicit guidelines for diagnosing the state of one's own corporate culture and for using the power of culture to wield significant influence on how business gets done.
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Review: Corporate Cultures: The Rites and Rituals of Corporate LifeUser Review - Goodreads
Even though this sometimes reads like a textbook and was originally published in 1982, I really enjoyed it and found it to be completely relevant. There's great stuff in here if you're interested in organizational structure, management, brands and company core values.
Values The Core of the Culture
Heroes The Corporate Right Stuff
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