Effective Marketing Management |
Common terms and phrases
achieve analysis Application questions approach areas attitudes basic behaviour benefits brand British Rail budget campaign cash cent co-ordinated communications company's competitive concept consumer markets Consumerism costs Cranfield customer service detail discount discussed in Question distribution elements ensure example Figure firm forecasting four P's function identify important industrial markets intermediaries involved logistics major manufacturer margin market segmentation market share marketing activity marketing audit marketing channel marketing department marketing effort marketing information marketing management marketing mix marketing objectives marketing planning process marketing research marketing strategy matching offering operating organisation organisation's Overview packaging particular penetration pricing personal selling potential customers problems procedures product life cycle product or service product portfolio product range product-market profitability requirements response role sales force sales force management sales promotion salesmen service products situation specific stage successful SWOT analysis wants ог